https://www.lindsayrothfeld.com/writing daily 0.75 2023-10-03 https://www.lindsayrothfeld.com/writing/fun-isnt-a-faux-pas monthly 0.5 2023-10-03 https://www.lindsayrothfeld.com/writing/arts-entertainment monthly 0.5 2019-02-28 https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871167670-YH1A04TPH2Y8LDGF8EBM/2014%252F10%252F03%252F60%252FLukeJamesth.85bea.jpg%252F950x534__filters%253Aquality%252890%2529.jpg Writing - Arts & Entertainment - Singer Spotlight: Luke James We sat down with Grammy-nominated, soulful crooner Luke James to talk about his success. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871602284-K7MXBF9DXC57DBCY43N1/2014%252F12%252F30%252Fb9%252FNUP_166032.70b85.jpg%252F950x534__filters%253Aquality%252890%2529.jpg Writing - Arts & Entertainment - Q&A:' ‘The Voice’ Finalist Chris Jamison Look back on his best and worst performances. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550870981003-4RLKUKOMTWMEYGVMKT3W/Screen+Shot+2019-02-22+at+4.29.08+PM.png Writing - Arts & Entertainment - Interactive Songwriting: Good Old War We challenged indie band Good Old War to make an original song out of community tweets, and this is what they came up with. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871703146-GTD76BA4589JEV0V7EQW/2015%252F06%252F20%252Fea%252FIMG_1829.6feca.jpg%252F950x534__filters%253Aquality%252890%2529.jpg Writing - Arts & Entertainment - What it's like to propel your family into viral video stardom An interview with the Holdernes family and Jorge Narvaez about their viral family music videos. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871206466-H3GI5SNC9CB7SO8K9BV0/2015%252F02%252F06%252F34%252F2CellosThum.ab252.jpg%252F638x368.jpg Writing - Arts & Entertainment - 2CELLOS:Two 20-somethings making cello cool Meet 2CELLOS, the pioneers of the cello music revolution, and watch their epic performance at Mashable HQ. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550872125230-EUPBUL3MKFKEV2YDNXGO/2015%252F05%252F05%252F19%252FGC1.50b5a.jpg%252F638x368.jpg Writing - Arts & Entertainment - Meet Caesar, an indie-rock band with a creative vision Frontman John-Michael Parker visits Mashable to talk about his band's journey. https://www.lindsayrothfeld.com/writing/capital-one-spark monthly 0.5 2019-02-24 https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550866233830-T3YKAPRGAVN0VUN52B66/Screen+Shot+2019-02-22+at+3.01.05+PM.png Writing - Capital One Spark x Mashable - Meet the most stylist family business in Harlem. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550979332679-WP1ZQUQDQ3BMLQBU91XX/SmallBusFB.jpg Writing - Capital One Spark x Mashable - The Sweet Sixteen: Facebook https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550866370794-MJT0SB4HNXO0EPO28PQL/Screen+Shot+2019-02-22+at+3.07.55+PM.png Writing - Capital One Spark x Mashable - How Russ & Daughters made their way to the top. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550979606474-HEZRB2L27Z7XT10KSU8S/socialtwitter.jpg Writing - Capital One Spark x Mashable - Elite 8: Twitter https://www.lindsayrothfeld.com/writing/adobe-marketing monthly 0.5 2019-02-22 https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550869822200-KBJ0STURD3KYWGN55R1X/Screen+Shot+2019-02-22+at+4.10.07+PM.png Writing - Adobe: Marketing & Disruption - Giant Spoon Mashable sat down with Guthrie at their NY office to get some Spoon scoop on some of the ways brands are using emerging tech to engage with consumers. (Hint: Virtual reality may be the next frontier.) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550869940816-79M58MYU8P2UG8BPZDLD/Screen+Shot+2019-02-22+at+4.07.19+PM.png Writing - Adobe: Marketing & Disruption - Bow & Drape Mashable talks with CEO of Bow & Drape Aubrie Pagano on how customization is trumping luxury products https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550869904860-EI6A24R6OTOHRWLN5ZTM/Screen+Shot+2019-02-22+at+4.09.52+PM.png Writing - Adobe: Marketing & Disruption - Big Spaceship Mashable sat down with the CEO, VP of Social Media and VP of Analytics at Big Spaceship to talk about organizational design, creativity and the hiring process. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550870376965-7VUS1UGYBMU8M0W7JUE3/Screen+Shot+2019-02-22+at+4.19.10+PM.png Writing - Adobe: Marketing & Disruption - Indiegogo We sat down with SVP of Sales and Marketing Jerry Needel, and asked him about what marketers are and should be doing on crowdfunding platforms. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550870222382-3DOD8M72G4T9A53EWFLT/Screen+Shot+2019-02-22+at+4.16.50+PM.png Writing - 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Make it stand out Growth: In 2021, PioNears represented 16 countries, 40 states https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695324649852-GRFI06S5Q23XPFURY0ZX/Screen+Shot+2023-09-21+at+3.12.04+PM.png Community (Copy) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695324703695-JESUM9IS1XEXEDAYRFBC/Screen+Shot+2023-07-07+at+12.59.10+PM.png Community (Copy) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695327355287-QUQRBIRH2UD7H47LM4KD/Screen%2BShot%2B2023-06-12%2Bat%2B4.30.56%2BPM.jpg Community (Copy) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695327517242-BM5G0PC7W1AJ5FS7D2JL/Screen%252BShot%252B2023-09-21%252Bat%252B3.39.11%252BPM.jpg Community (Copy) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695325340836-EHGTA1820G4G5G8R4Q8Y/Screen+Shot+2023-09-21+at+3.38.28+PM.png Community (Copy) https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1695325350769-YV4XA3K43DNZ4LXNSMQY/Screen+Shot+2023-09-21+at+3.38.20+PM.png Community (Copy) https://www.lindsayrothfeld.com/selected-work daily 0.75 2026-03-20 https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/2e5da920-5e5a-43c9-8b10-a0300adaf6f5/campegnage.jpg Selected Work - Community as a revenue engine How a quarterly virtual conference generated $4.8M in pipeline and kept 85% of attendees active for the rest of the year. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/0b530982-4ec6-4c77-a2a5-917944e381d7/educator+year.jpg Selected Work - Recognition as brand reach How redesigning an awards program around values — not popularity — drove 6,800 community votes and landed national press. https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/01b027a9-e05a-4b7d-8c95-6c839f6c4618/Screenshot+2026-03-20+at+6.04.29%E2%80%AFPM.png Selected Work - Storytelling and internal communication through company transformation When the company changes, the story has to change with it" Owned communications through hypergrowth, COVID, and two acquisitions — keeping brand, culture, and product telling the same story https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/3b037f5f-11a4-40a3-8ed3-bf1210e4417b/nrppionear.png Selected Work - Scaling ambassador programs Expanded two established programs into a unified system that increased membership while preserving strong engagement. https://www.lindsayrothfeld.com/camp-engage daily 0.75 2026-03-20 https://www.lindsayrothfeld.com/educator-awards daily 0.75 2026-03-20 https://www.lindsayrothfeld.com/pionears daily 0.75 2026-03-20 https://www.lindsayrothfeld.com/organizational-communication daily 0.75 2026-03-20 https://www.lindsayrothfeld.com/new-page-1 daily 0.75 2026-04-03