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    <loc>https://www.lindsayrothfeld.com/writing/fun-isnt-a-faux-pas</loc>
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    <lastmod>2023-10-03</lastmod>
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    <loc>https://www.lindsayrothfeld.com/writing/arts-entertainment</loc>
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    <lastmod>2019-02-28</lastmod>
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      <image:title>Writing - Arts &amp;amp; Entertainment - Singer Spotlight: Luke James</image:title>
      <image:caption>We sat down with Grammy-nominated, soulful crooner Luke James to talk about his success.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871602284-K7MXBF9DXC57DBCY43N1/2014%252F12%252F30%252Fb9%252FNUP_166032.70b85.jpg%252F950x534__filters%253Aquality%252890%2529.jpg</image:loc>
      <image:title>Writing - Arts &amp;amp; Entertainment - Q&amp;A:' ‘The Voice’ Finalist Chris Jamison</image:title>
      <image:caption>Look back on his best and worst performances.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550870981003-4RLKUKOMTWMEYGVMKT3W/Screen+Shot+2019-02-22+at+4.29.08+PM.png</image:loc>
      <image:title>Writing - Arts &amp;amp; Entertainment - Interactive Songwriting: Good Old War</image:title>
      <image:caption>We challenged indie band Good Old War to make an original song out of community tweets, and this is what they came up with.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550871703146-GTD76BA4589JEV0V7EQW/2015%252F06%252F20%252Fea%252FIMG_1829.6feca.jpg%252F950x534__filters%253Aquality%252890%2529.jpg</image:loc>
      <image:title>Writing - Arts &amp;amp; Entertainment - What it's like to propel your family into viral video stardom</image:title>
      <image:caption>An interview with the Holdernes family and Jorge Narvaez about their viral family music videos.</image:caption>
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    <image:image>
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      <image:title>Writing - Arts &amp;amp; Entertainment - 2CELLOS:Two 20-somethings making cello cool</image:title>
      <image:caption>Meet 2CELLOS, the pioneers of the cello music revolution, and watch their epic performance at Mashable HQ.</image:caption>
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      <image:title>Writing - Arts &amp;amp; Entertainment - Meet Caesar, an indie-rock band with a creative vision</image:title>
      <image:caption>Frontman John-Michael Parker visits Mashable to talk about his band's journey.</image:caption>
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    <loc>https://www.lindsayrothfeld.com/writing/capital-one-spark</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-02-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550866233830-T3YKAPRGAVN0VUN52B66/Screen+Shot+2019-02-22+at+3.01.05+PM.png</image:loc>
      <image:title>Writing - Capital One Spark  x  Mashable - Meet the most stylist family business in Harlem.</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550979332679-WP1ZQUQDQ3BMLQBU91XX/SmallBusFB.jpg</image:loc>
      <image:title>Writing - Capital One Spark  x  Mashable - The Sweet Sixteen: Facebook</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550866370794-MJT0SB4HNXO0EPO28PQL/Screen+Shot+2019-02-22+at+3.07.55+PM.png</image:loc>
      <image:title>Writing - Capital One Spark  x  Mashable - How Russ &amp; Daughters made their way to the top.</image:title>
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    <image:image>
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      <image:title>Writing - Capital One Spark  x  Mashable - Elite 8: Twitter</image:title>
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    <loc>https://www.lindsayrothfeld.com/writing/adobe-marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-02-22</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/1550869822200-KBJ0STURD3KYWGN55R1X/Screen+Shot+2019-02-22+at+4.10.07+PM.png</image:loc>
      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - Giant Spoon</image:title>
      <image:caption>Mashable sat down with Guthrie at their NY office to get some Spoon scoop on some of the ways brands are using emerging tech to engage with consumers. (Hint: Virtual reality may be the next frontier.)</image:caption>
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      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - Bow &amp; Drape</image:title>
      <image:caption>Mashable talks with CEO of Bow &amp; Drape Aubrie Pagano on how customization is trumping luxury products</image:caption>
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      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - Big Spaceship</image:title>
      <image:caption>Mashable sat down with the CEO, VP of Social Media and VP of Analytics at Big Spaceship to talk about organizational design, creativity and the hiring process.</image:caption>
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      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - Indiegogo</image:title>
      <image:caption>We sat down with SVP of Sales and Marketing Jerry Needel, and asked him about what marketers are and should be doing on crowdfunding platforms.</image:caption>
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      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - MRY</image:title>
      <image:caption>CMO of creative agency MRY David Berkowitz explains what the internet of things means for marketers.</image:caption>
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    <image:image>
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      <image:title>Writing - Adobe: Marketing &amp;amp; Disruption - Fueled</image:title>
      <image:caption>Founder of Fueled Rameet Chawla offers some tips for creating a successful app.</image:caption>
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  <url>
    <loc>https://www.lindsayrothfeld.com/writing/video-production</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-28</lastmod>
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  <url>
    <loc>https://www.lindsayrothfeld.com/writing/paypal-guides</loc>
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    <priority>0.5</priority>
    <lastmod>2019-02-28</lastmod>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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      <image:title>Writing - Paypal City Guides</image:title>
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    <loc>https://www.lindsayrothfeld.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-03-20</lastmod>
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      <image:title>Home</image:title>
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  <url>
    <loc>https://www.lindsayrothfeld.com/culture-belonging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-09-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/2509f062-df00-45c0-8b86-e8172e60af71/Company+Update+Town+Hall+Deck+-+10_21_2021.jpg</image:loc>
      <image:title>Culture &amp; Belonging - Company Culture</image:title>
      <image:caption>At the onset of COVID-19, when our employees felt disconnected, I introduced a weekly “Nearpod Wednesday” ritual where staff (and community members) were encouraged to represent the company by wearing swag and sharing on social media about why they love working at Nearpod #NearpodWednesday</image:caption>
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      <image:title>Culture &amp; Belonging - Professional Development</image:title>
      <image:caption>To increase communication and understanding internally, I’ve led leadership and communication workshops during employee onboarding as well as company all-hands meetings.</image:caption>
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      <image:title>Culture &amp; Belonging</image:title>
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      <image:title>Culture &amp; Belonging</image:title>
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      <image:title>Culture &amp; Belonging</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5c70519aab1a621dd2bfe44e/321143a9-5025-4b5f-86bf-864a08e65b80/Screen+Shot+2021-10-22+at+2.12.03+PM.png</image:loc>
      <image:title>Culture &amp; Belonging - Corporate Website</image:title>
      <image:caption>After a shift in messaging and a need to revamp Nearpod’s corporate identity across the website, I worked in tandem with our Web Dev team to highlight components of Nearpod’s culture and brand that would spark enthusiasm.</image:caption>
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    <image:image>
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      <image:title>Culture &amp; Belonging</image:title>
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      <image:title>Culture &amp; Belonging</image:title>
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      <image:title>Culture &amp; Belonging - Social Media</image:title>
      <image:caption>To positively position Flocabulary as a company to work for and to celebrate the full-time staff, I implemented a weekly “Spotlight on Flocab” series on Instagram (in-feed and story). Some key focuses: - Diversity &amp; Inclusion - Creativity &amp; Collaboration - Range of employee skills</image:caption>
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    <lastmod>2023-09-21</lastmod>
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    <loc>https://www.lindsayrothfeld.com/community</loc>
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    <lastmod>2025-05-23</lastmod>
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      <image:title>Community Marketing</image:title>
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    <lastmod>2025-05-09</lastmod>
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    <lastmod>2025-05-09</lastmod>
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    <lastmod>2025-05-23</lastmod>
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      <image:title>Community (Copy) - Make it stand out</image:title>
      <image:caption>Growth: In 2021, PioNears represented 16 countries, 40 states</image:caption>
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