Camp Engage:
community as a
revenue engine
How a quarterly virtual conference became one of the most effective pipeline and activation programs in the company's history.
The product had users. It needed believers.
Nearpod and Flocabulary had a large, active educator base — hundreds of thousands of teachers using the products every week. But engagement was uneven. Power users loved the product. Everyone else was somewhere between "signed up and forgot" and "uses it occasionally."
The problem wasn't awareness. It was activation and momentum. Teachers weren't experiencing the product deeply enough to become advocates, and without advocacy, growth depended almost entirely on paid acquisition.
The question I kept coming back to: what if we gave educators a reason to show up together — not as customers, but as a community?
A conference that didn't feel like a conference.
I conceived and launched Camp Engage: a quarterly virtual conference blending professional development sessions, live product demos, and peer networking. The format was designed to do three things simultaneously: give educators genuine value they could use in their classrooms, deepen their relationship with the product through live contextual exposure, and create a shared experience that made them feel part of something bigger than a software subscription.
The "camp" framing was intentional. It was warm, playful, and distinctly not corporate — which mattered for a teacher audience that has seen every webinar format imaginable. We wanted it to feel like something you'd tell a colleague about on Monday morning.
Each event was a full production: scheduled tracks, featured educators from our own community as speakers and session leads, live Q&A, and post-event follow-up to sustain momentum.
From concept to execution to follow-through.
In 2022 alone.
"It was the BEST PD I have ever attended, and I've been teaching since 1993."
— Teacher, Florida
Community isn't a channel. It's a condition.
Camp Engage wasn't a marketing event with a community skin on it. It was a community experience that happened to generate pipeline — because when you give people genuine value in a format that makes them feel seen, they naturally want more of the product that brought them there.
The 85% sustained activation number is the one I'm proudest of. Attendance is easy to inflate. What people do for the next six months after your event is not.