Selected Work
Community as a revenue engine
How a quarterly virtual conference generated $4.8M in pipeline and kept 85% of attendees active for the rest of the year.
Recognition as brand reach
How redesigning an awards program around values — not popularity — drove 6,800 community votes and landed national press.
Storytelling and internal communication through company transformation
When the company changes, the story has to change with it" Owned communications through hypergrowth, COVID, and two acquisitions — keeping brand, culture, and product telling the same story
Scaling ambassador programs
Expanded two established programs into a unified system that increased membership while preserving strong engagement.